Our team is an assorted mix of business owners, marketeers, strategists and educators. Together, we developed the idea for Zym from our shared marketing frustrations. No one was providing a comprehensive solution that truly put businesses first, so we decided that we should build it for ourselves.
Michael Carlin, CEO, Zym
Marketing. Just better.
From day one, our goal at Zym has been to help real business owners to not just grow, but to thrive with better marketing. We had seen first hand the positive impact good marketing could have on a business. But at the same time we had experienced the frustrations and limitations put on us via an industry that was taking business owners for granted.
We were determined to create Zym for people like ourselves — real business owners — to allow us to find new customers, communicate with our existing audience and do continually better marketing, without being irritated, hampered or bound.
Our Approach
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1
Put the customer back in control
Our first commitment was to deliver a platform that puts the power back in the owner’s hands, allowing for a truly flexible strategic approach. We wanted to provide the capability to adapt at a moment’s notice and the depth to deliver complete marketing, all in one place. And all without penalising our users with unfair financial commitments and limiting tier ceilings.
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2
Give the customer exceptional support
Along with a tailored platform experience, we wanted to empower real business people with the knowledge and support to make a positive difference in their marketing efforts.
Marketing is not easy, and we were fed up with wasting our time trying to sort the good insight from the bad. Our second commitment was to give our customers honest, regular support and access to quality resources created by qualified experts, not just someone with a youtube channel and a fancy haircut.
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3
Don’t sting the customer when it works
One of the biggest frustrations we experienced was often being unfairly penalised with price rises, inflexible financial commitments and limiting tier ceilings. Just because we became successful. As a business owner, why should you be punished for doing what you set out to do?
Our third commitment was to not tie customers down and not to trap them with unrealistic caps and limitations.
Our People
A big part of what makes Zym such a special place to work (other than the beautiful Irish scenery) is our people’s character and spirit. Zym is the result of a genuine team effort. Everyone has a voice. Everyone adds value. Our successes are built on collaboration, pride in what we do, and a desire to help others like us do better every day.
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